You’ve got the product, and an initial base of customers.
What next?
You got to this point with an ‘acquisition-at-all-costs’ strategy. It was about getting as many new leads, as many new customers as possible. It was a numbers game. Nothing more.
It’s the strategy every brand begins with. But it’s costly. It’s unsustainable. And growth might have even plateaued.
If you’re now looking to curb your ever-increasing marketing spend, it’s time to start thinking about efficiency. Which means maximising the value of every lead, every customer.
Your goal might be to double your number of customers, increase profit margin by 3x, or raise your next round.
I’ll get you there, but sustainably.
Helping you build long-lasting, profitable relationships with your customers.
I design lifecycle marketing strategies that are multi-channel, multi-touch and deliver relevant and personalised messaging to customers at every step of their journey with your brand.
These are strategies that give your customers exactly what they want, when they want it.
Forget those vanity metrics. This is what really matters.
01
acquisition
increase the % of leads who become sign-ups or customers
02
onboarding
increase the % of sign-ups who become paying customers
03
loyalty
increase average annual
spend per customer
04
retention
reduce the % of customers who churn
05
win-back
increase the % of lost customers who return
Helping you wherever you are
You might be a marketing leader who doesn’t know what a customer journey map is. Or one with a lifecycle marketing strategy that’s just not working. Or perhaps one who’s team is stretched too thin to maximise its potential.
Wherever you are, I can help you to crack open pockets of customer engagement and revenue that will drive impact to your bottom-line.
And the best thing? There’s no ramp-up time. I’ll hit the ground running, meaning campaigns will be put into market, tested and optimised in order to drive immediate impact.
I’ll elevate your lifecycle marketing strategy with a well-crafted game plan. You’ll see market insights, comprehensive customer journey mapping, creative/content strategy, and success measurements.
STRATEGIC VISION
01
02
I’ll turn initial ideas into impactful campaigns through campaign creation, segmentation, robust test and learn agendas that will maximise success, as well as day-to-day operations.
CAMPAIGN MANAGEMENT
03
I’ll work closely with key depts in your team (inc. Product and Sales) to integrate CRM data into their work-streams. I’ll also set up real-time dashboards for you to track campaign performance against top-level KPIs to ensure visibility.
DATA & ANALYTICS
04
Compelling content is key to connecting with your customer. I work with creative consultants to deliver high-converting copy and beautiful design across all campaigns.
CREATIVE CONTENT
Thirty minutes. That’s all it takes.
In that time, I’ll get to know you, the team around you, the challenges being faced, and the goals that have been set.
From there, I’ll share the best path forward.