From forward-thinking start-ups to globally-recognised scale-ups and household-name enterprises.
My name’s Christopher, and I’m a lifecycle marketing strategist who’s racked up close to a decade’s worth of experience working brand-side across the B2B and B2C space.
Each brand I’ve worked for has been unique, but all had three things in common:
A relentless, customer-first mentality
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An obsession for experimentation
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A constant focus on the data, and only those metrics impacting the bottom-line
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Zooming out of the brand’s goals. Zooming in on the customer.
Our cost-per-acquisition costs are too high; our goal is to convert twice as many leads we’re currently bringing in.
Each brand I’ve worked for has had its own unique challenges and goals.
How did I meet them? By understanding the customer’s own challenges and goals.
Because if you don’t understand the customer’s challenges and goals, you can’t design a strategy that gives the customer exactly what they want, when they want it.
And if you can’t do that, you won’t be able to crack open those untapped pockets of customer engagement and revenue.
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The average customer only makes two orders with us; our goal is to double this.
We lost 25% of our customer base last year; our goal is to win back at least a third of these.
Old and new.
After close to a decade working on the brand-side, I bring with me a library of tried-and-tested lifecycle marketing strategies. Strategies that have delivered results for me time and time again.
But I also bring with me the same drive to experiment. Because industry and customer expectations are constantly changing; if you don’t experiment with the latest trends, you’re going to be left behind.
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I’m not an island.
one-over-four is me. But I don’t work in isolation.
My expertise is in strategy development and implementation. To deliver the compelling content your campaigns deserve, I rely on a small team of trusted copywriters and creative designers. one-over-four isn’t an agency; it’s a community that’s focussed on delivering high-quality work and top-class results every time.
Fundamental to my ongoing success as a strategist is staying connected. That’s why I’m also part of a global community of freelance marketing strategists who share ideas and conclusions with one another every day.